71% Open rate? 5000 subs? Banks collapsing?

Hey Everyone!

I wanted to quickly say thank you.

If you are new here, welcome to a weekly email where I just share whatever is going on in my world.

Typically speaking about the journey to 100M business, marketing, events, and so much more.

Somehow this newsletter which is pretty much never promoted anywhere hit 5,000 subs.

So truly, thank you <3

This week we will cover three things.
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1. Our new Hush Office and WHY we are bringing people back to the office.
2. SVB bank. I feel like I have to at this point?
3. If you spend any money on Meta ads. You need to understand the history.
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We are moving @ Hush.

Its not 100% official yet, but we are excited to finally be moving into a bigger more central unit downtown Toronto.

I have decided to stop playing the middle on this topic.

Working together in an office is just 10X better than working together over zoom FOR US.

Many have done the WFH life really well and I applaud them. But we have tested and proven that the MORE - TIME - we spend together. The more momentum we can build.

+ MOMENTUM IS ALL WE NEED 🙂 

We scaled from 0 → 19M with 4 people in a 1 bedroom condo in Toronto profitability with 0 investors and 1 product + a BOAT LOAD of momentum.

& Today we do more than double that with more than triple the workforce.

Needless to say, we are excited to come back to the office 3 days a week with a goal of being 4 days a before the end of the year.
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2.
SVB bank is tragic and very sad for many individuals.

I will keep it short for those who know A LOT and short for those that just want to understand enough to talk about it with your friends tomorrow.

What started this?

The wipeout of the bank's tangible equity cushion was becoming an issue.
(AKA The fed increased the interest rates)

If you were following SVB closely you would see the losses pilling up.
(DW CLEARLY nobody is following them closely)

SVB announced Wednesday it had sold $21B of assets at a 9% loss and would raise money to cover the loss… Which is sad because …wth?

Investors freaked out - greater losses than expected and again… wth?

But, more significantly, it scared depositors + their VC investors,

Then… BOOOM.
Depositors attempted to withdraw $42B from the bank but only $16B succeeded.

Leaving the bank with negative $1B of cash when the FDIC took over Friday.

Tomorrow morning I assume we will see the fed step in and save the day.

I don’t have thoughts on this, I know a lot people personally who got sideswiped by all of this and I am sending them my best, this isn’t easy to handle for anybody and very sad to see.

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3.
Meta ads.

If you spend $1 on Meta this year, please understand how we started and how we got here!

2015: Any targeting + Any Creative

2017: SNIPER targeting + Any Creative

2019: Any Targeting + Video Creative Only

2021: FB AUTO Targeting + UGC

2023: FB AUTO Targeting + Performance creative only.

You can be profitable with your FB ads people.
But you need the following.

Great creative + GREAT strategy + Good margin + High AOV + Competitive CVR.
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**ALL DINNERS SOLD OUT**

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Love you all,
Aaron S.