Happy Saturday Newsletter Fam!

I hope you’ve been having a productive week and are staying DIALED IN…

Before we dive into this week’s topic…

I just wanted to say how much of a BLAST Founders Day Miami was!

We had 30+ incredible founders from all across the world join us…

But what I’m most surprised and proud about was the 70-30 female to male ratio!!! 

Diversity is often overlooked in communities, but we’re building something different here. 

We’re creating the modern-day founders community for ALL types of Founders, Entrepreneurs, and CEOs who want to live their best lives… while filling all buckets of life!

And guess what??

On August 1st we are officially doing that by opening the doors to all those types of applicants… 

So make sure to APPLY NOW to be a part of the club and not miss out on any future events.

Now, let’s dive into this week's edition of In Bed w/Aaron Spivak...

Today, we're talking about something EVERY founder thinks about but few master: 

Knowing when to sell your business.

From the VERY FIRST DAY we started Hush, we believed in the end of the story.

We knew exactly what we wanted to happen…

We had asked ourselves, 

"What are we doing this for? What's the real goal at the end of the day?"

But we didn't stop there. Before we even started, we:

• Made a list of who we would sell to

• Figured out what the business would need to look like

• Researched what types of businesses they were buying

• Studied the numbers of the businesses they were acquiring

• Analyzed their buying strategy

Then we worked BACKWARDS from there.

We chipped away at it over the years, and when we did end up selling, it wasn't a surprise to us….

Because we knew, no matter what, we were going to get there…

And that unwavering belief was key to pulling us through.

But here's where it got tricky...

When the time came, I found myself at a crossroads. Should I sell or should I keep going? 

The business was growing like crazy, and part of me wanted to hold on.

That's when I called up my good friend Jesse Itzler for advice and what he told me gave us a HUGE realization…

He said, "Aaron, as an owner of a basketball team, we have a rule. If we trade a player early and he becomes a superstar somewhere else, we can't be angry, because we had him and the other team will be happy, and we'll be happy for him. But if we hold on to them for too long and we have to trade him too late when he's no longer good, and we don't get anything for him, then we'll be very disappointed in ourselves."

So we took that same approach to selling Hush. 

We thought, if we go ahead and sell now and it becomes a multi-billion company, that's AMAZING because we started it…

But if we hold on to it for too long… 

And we can't bring it to that point ourselves and it dies, then we'd ultimately be WAY more disappointed.

So, here's my advice to you, founder to founder:

1. Believe and know exactly what you want the end of your story to be.

2. Work backwards from your goal.

3. Be ready to recognize when it's time to "trade the player."

What do you think? Are you clear on your end game? Have you thought about your exit strategy?

Hit reply and let me know your thoughts. I always love hearing from you guys.

And if you're struggling with this decision right now, remember - you're not alone. This is something EVERY founder goes through. If you need someone to bounce ideas off of or just want to chat it out, I'm here for you.

Keep crushing it,

- Aaron

P.S. Want to be part of a community that talks about these big decisions? 

Apply to join the Founders Club here! 

We're always sharing insights and supporting each other through the ups and downs of entrepreneurship.